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FedEx

Fact #1: FedEx is the largest airline in the world, measured in freight tonne-kilometres.

 

Fact #2: FedEx is way more than just parcels and logistics.
 

In fact, they’ve been behind some pretty interesting and thought-provoking content campaigns, with articles ranging from poking fun at all-too-common work situations, to helpful advice on dealing with anxiety or stress factors. I wrote a fair few of these, but the most interesting thing that I was involved with was their Making it Work initiative.
 

Spanning three seasons, this series of podcasts talked to entrepreneurs about a wide range of topics and how small businesses dealt with them. When do you start paying yourself? Should you ever hire friends and family? How do you scale your business on the global stage?
 

My role was to condense each of these fascinating podcasts down to an article – no small challenge when you consider that each one was an hour long and packed chock-full of valuable insights, advice and anecdotes. I also had the task of editing each episode down to a five-minute bitesize edition, which required judicious surgery to ensure that there were no odd gaps or jumps in the audio.
 

And along the way, I learned an incredible amount about the challenges that entrepreneurs face on a daily basis. It’s certainly not a career path for the faint hearted.

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