Sometimes you’re having so much fun in a company that you don’t even notice just how relentless the pace is.

That was certainly the case with OANDA. The combination of a great team and compelling challenges – and a few awards – made the time fly by, and it was only towards the end of the assignment that I had a change to look back and take stock of just what I’d delivered.

First of all, the marquee project: Robert Lewandowski. When OANDA brought the international footie star onboard as a brand ambassador, it demanded a campaign that aligned with the talents and values of the man himself. A highly strategic player who spends as much time thinking about goals as he does scoring them, this had to work in English, Polish and German in a combination of digital, social and out-of-home formats.
 

I engineered the lead line “Behind every great goal is a great strategy. What’s yours?” to work in all three languages, and the interrogative approach was designed to resonate with traders who relish a challenge and aren’t afraid to raise their game (or, as Rio Ferdinand put it, “step up and take on the mantelpiece.”)
 

One of the other main projects was OANDA’s Labs Trader Program. Targeting a similar demographic, this offers traders the opportunity to trade with large amounts of virtual capital in return for an entry fee, but with a difference: the capital and trades might be virtual, but they get a genuine 75% share of any virtual profits they make. A classic case of OANDA putting their money where your mouth is.
 

This demanded copy that would appeal to confident, assured wannabe traders with a strong focus on eastern Asian markets. Aside from creating all of the site copy (and the overall layout and structure of the site), I also wrote all of the social and promotional material and the many emails that would cover every eventuality, from lapsed accounts to newcomers to winners.
 

But what’s better than building out an entire site from scratch? Building out two, of course. Following the acquisition of Coinpass, OANDA raised their cryptocurrency game. This needed another website with an additional layer of challenge: not only did the copy have to be compelling and persuasive, it also had to meet the stringent regulatory requirements of the Financial Conduct Authority (FCA). My previous work for Callsign came in very handy here.
 

Did I say two websites? I meant three. Because while the digital paint – not an NFT, honest – was still drying on the B2C offering, I was already hard at work building out the B2B version. This had it’s own set of TOV considerations as well as an entirely different set of regulations to fit in around.
 

Challenging? Certainly. Rewarding? Absolutely. Would I do it all again? In a heartbeat.